Apple Music

AGENCY
Apple 

ROLE
Art Direction

BACKGROUND

Every month, Apple day/week/month music adds new music from the latest and most anticipated hits out there – that YOU need to listen to. To accompany this relaunch we were proposed a visual identity we wanted it to be bold and fresh and vibrant.

We wanted to create an identity that allows for the artists’ own styles and emotions to shine through. And, in a similar fashion to how many culturally impactful editorial magazines create their covers, we simply decided to work with Apple’s brand palette to choose the most suiting accent for each cover.

The marketing happens in all channels, so we set off to create layouts that function well in artist-generated social, and on the Apple platform. 

 

Typeface used – SF Pro Display

Every week, Apple features artists that have made it onto the New US Playlist.

Doja Cat

Lil Uzi Vert

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